In the film Eternal Sunshine of the Spotless Mind, a young couple deals with painful memories by turning to a company that uses a non-invasive, scientific procedure to erase their past relationship. A bonus feature on the DVD is a commercial for the company. It opens with a doctor in a white lab coat.
Doctor: Remember the Alamo. Remember the Sabbath Day and keep it holy. But why remember a destructive love affair? Here at Lacuna we have perfected a safe, effective technique for focused erasure of troubling memories.
(Images of brain scans appear with the words "Revolutionary Patented Eternal Sunshine Procedure." A middle-aged woman, with her head under a brain scan machine, is shown with a happy look on her face.)
Doctor: Our patented, non-surgical procedure will rid you of powerful memories and allow you a new and lasting peace of mind you never imagined possible. Don't forget, with Lacuna, you can forget.
(Focus Features, 2004)
Erasing memories - is also erasing identity. Aren't we all shaped by our mistakes and struggles, at least as much as by our successes?
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