David's idea is to be a Daymaker. Just as you'd expect a Daymaker is someone who intentionally does things to "make someone's day"... several times per day, every day.
If you watch the "Good Morning America" show in the mornings on ABC, you probably saw David some time ago in 2003. He was on the show to kick off the start of a tour across America to encourage others to become Daymakers too.
The idea is to intentionally look for small ways to do nice things for others. Then quietly do them.
I want to share a quick story about how all of this got started. David owns a major hair salon and spa business that does over $25 million in annual sales.
A number of years ago, when David still provided services to his clients, a woman came in for a hair cut several weeks before she was expected. During the visit, David was wondering why she had come back so far ahead of schedule, so he asked if she had something special to go to that night. The client responded that she did not.
A few days later, David received a letter from this woman. In the letter she thanked David for the care and attention he provided and went on to explain that the real reason she had come in that day was that she wanted to look nice when they found her. She had planned to commit suicide that evening.
She explained that David was so nice to her, and he made her feel so good and so worthy of care that she realised that maybe life really was worth living. She did not commit suicide, but rather sought professional help to improve her life.
It was at that moment that David realised that he had absolutely no idea this woman was planning suicide the very day she was in his chair. He realised just how tremendously powerful the little things he did could be.
He changed the title on his business card to read:
David Wagner, Daymaker
He decided to write a book about being a Daymaker. It is a small little book. He got a small publisher to print a small initial run. It became a run-away success. Not from advertising or promotion, but from word-of- mouth. Friends telling friends. The entire print run sold out. Another print run was ordered. Those sold out, and the next print run is just now becoming available.
The book had such a wonderful response that the trade association for the salon industry decided to support David and his Daymaker idea. This group, TSA (The Salon Association) officially proclaimed that Wednesday, April 29th, 2003, would be Daymaker Day.
The Good Morning America show was the start of a month long tour of our country where David is going from city to city to tell the Daymaker story. At each stop along the way, salon owners are volunteering to help David by being Daymakers too. They are going into homeless shelters, Ronald McDonald House, Children's' Hospitals and the like to volunteer, bringing a bit of beauty into the lives of people fighting some big problems.
I wanted to share David's story with you. He has a web site at:
http://www.daymakermovement.com/
You can see some great video clips on his site at:
http://www.daymakermovement.com/ripple-effect.html
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