The Making of Fire - An Arabian Folk Tale

Once there was a man who discovered how to make fire.
This man, named Nour, travelled from one community to another teaching his discovery. Some received the knowledge gladly; others drove him away thinking he must be dangerous before they could learn how valuable fire could be; finally a tribe became so panic-stricken by the fire that they killed him, fearing that he was a demon.
Centuries passed, and a wise man and his disciples passing through the lands discovered that one tribe reserved the secret fire for their priests, who were warm and wealthy while the people froze; another tribe had forgotten the art but worshiped the instruments and the ashes; a third worshiped the image of Nour, who once made the fire, but had forgotten the secret; a fourth retained the story and the method in their legends but noone believed or tried it; a fifth used the fire to cook, to give warmth, and to manufacture all kinds of useful goods, even bronze and iron.
The disciples were amazed at the variety of rituals and said, "But all these procedures are in fact related to the making of fire, nothing else. We should reform these people." The teacher said, "Very well, then. We shall retrace our journey. By the end of it, those who survive will know the real problems in teaching people and how to suggest change."
So the teacher and the disciples attempted to teach as Nour had taught. They too were scorned, abused, driven away. At the end of their journey, the master said, "One must learn how to teach, for no one wants to be taught. First you must teach people that there is still something to be learned. Then you must teach them how to learn. Then you must wait until they are ready to learn. Then you will find that they learn what they imagine is to be learned, not what they really must learn. When you have learned all this, then you can devise a way to teach."

from David Augsburger, Pastoral Counseling Across Cultures